12/8/2023 0 Comments Pinterest ad types![]() ![]() ![]() It’s recommended to make videos square (1:1) or vertical (2:3 or 9:16). Video Length: Minimum 4 seconds, maximum 15 minutes.Īspect Ratio: Shorter than 1:2 (width:height), and taller than 1.91:1. They allow you to run a video asset up to 15 minutes long, so there’s plenty of time for storytelling. Standard Width video pins are the same size as your average pin. (Credit – .uk ) Standard Width Video Pins Pins with an aspect ratio greater than 2:3 might get cut off in-feed. They can feature a single image, so they’re perfect for showcasing individual products or straightforward messages.Īspect Ratio: Pinterest recommends using a 2:3 aspect ratio, or 1000×1500 pixels. Let’s take a look at the different ad formats available on the Pinterest platform.Įach promoted pin allows for a title (100 characters) and description (500 characters) – it’s important to use this space wisely, so keep your ad copy punchy and focused on key features. ![]() What are the different types of Pinterest ads? It’s important to understand these different specs before you start preparing a campaign. There are a few different types of promoted pin, each with its nuances and unique specifications. They look identical to organic pins but are actively promoted and targeted across the site in-feed. Paid advertising utilises ‘promoted pins’. The platform works primarily through ‘pins’ – these are essentially bookmarks that users can engage with and save for future reference. Many users utilise the platform to search for new products and inspiration – for interior design, culinary adventures, and pretty much anything else you can imagine. You can think of Pinterest as a giant vision board. Let’s take a step back and review how Pinterest ads work. Firstly – how does Pinterest advertising work? We’ve summarised everything you need to know about these unique formats, so you can create stunning ads with supreme confidence. Luckily we are a specialist Pinterest advertising agency and you’re about to receive a crash course in Pinterest ad specs. When it comes to creating Pinterest ads, there’s a lot to learn. What exactly is the difference between all these formats? It’s a uniquely visual platform, with an active user base and highly engaging ad formats.īut if you’re looking to kick off a new campaign and create some snazzy assets, you might find yourself scratching your head. Pinterest can be an ideal environment for e-commerce advertisers. ![]()
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